I'Anson Brothers

Outstanding business success and customer satisfaction

Vying with the expertise of large companies in Europe, the Middle East and Africa (EMEA) across the entire mainstream commercial spectrum, including the BMW Group, Toyota and Endsleigh Insurance, Yorkshire-based I'Anson Brothers has deservedly stepped into the international limelight with a high profile win in the Microsoft 2006 Convergence EMEA Customer Awards, bringing home the 'Overall Excellence Award' in recognition of its use of Microsoft Business Solutions products to significantly improve business performance, leading to "outstanding business success and customer satisfaction."

One of the UK's most successful specialist suppliers of farm feeds, Micronized ingredients and horse feeds from its manufacturing base in Masham, with customers in 26 countries worldwide, I'Anson Brothers is a fourth generation family business founded in 1900. The company was previously managed using a typical UK agri-business IT platform and decided to invest in Microsoft's Dynamics™ AX business management solution as the future of not just business development, but also Customer Relationship Management (CRM).

Amazing efforts in multiple customer award categories

Management, staff, customers and suppliers are already seeing benefits of this international award-winning strategy that include reducing the timescale of new product development and introduction to the marketplace, ongoing cost controls and improved customer service at every level. As the company grows, this has meant not only expanding the purchase of quality raw materials grown by farmers in the region and increasing sales of high-specification, cost effective feeds to livestock producers and horseowners, but also significant developments in the volume of Micronized ingredients supplied to specialist feed compounders across the UK.

The Microsoft EMEA Awards Presentation took place during the Microsoft 2006 Convergence EMEA conference in Munich, Germany and recognised I'Anson as the 'best of the best', measured in terms of innovation, "amazing efforts in multiple customer award categories" and overall outstanding achievement.

Accepting the award, I'Anson company chairman Chris I'Anson said, "This is a celebration of everything that everyone at I'Anson works for. It's an award that I accepted on behalf of everyone who makes I'Anson what it is. Our investment in this innovative technology will not only support future commitments in research and development, but also on-going improvements to every aspect of our customer service. We couldn't be more proud of what everyone in the company has achieved."