I'Anson Brothers

Yorkshire feed manufacturer I'Anson Brothers is celebrating the most prestigious corporate accolade in its 108 year history, having won a 2008 Queen's Award for Enterprise in the Innovation category.

The award recognises the development of the revolutionary quick-soaking sugar beet feed Speedi-Beet, which has become a market leader in the demanding equine feed sector.

The patented process used to produce Speedi-Beet was developed by I'Anson Brothers and turns sugar beet into a convenient quick-soak flake, which can absorb up to five times its weight of water in under 10 minutes. It is one of the most recent innovations from a company that prides itself on high quality, feedstuffs supplied to livestock owners.

Speedi-Beet is the only sugar beet feed to be awarded the seal of approval by the Laminitis Trust, thanks to its low starch and high fibre content.

The family business is also highly regarded in the equine sector for producing the British Horse Feeds range of products that as well as Speedi-Beet, includes Fibre-Beet, Natural Country Cubes and Natural Country Mix.

The award was presented to Sales Director Will I'Anson at a Winner's Celebration at the Gladstone Library in Whitehall, London.

Said Director Will I'Anson: "We are absolutely delighted to receive the Queen's Award and will be extremely proud to display the Emblem. It is a significant milestone adding further prestige to the company as we continue to expand worldwide."

"It is a coveted, independent endorsement of the quality of the company and a great achievement not just for the I'Anson family, but for everyone who has contributed towards our success, including our loyal, hard working employees. It is my genuine pleasure to unreservedly thank them all."

"The development and promotion of Speedi-Beet has been a real team effort with everyone from our loyal customer base, own staff, along with suppliers and marketing professionals, all playing a part in the product's success."

The Queen's Award Emblem now joins the high profile logos and awards already displayed on I'Anson literature, adding further credibility to the company's excellent quality products and focus on customer service.