I'Anson Brothers Ltd Celebrates Queen's Award for Enterprise for Innovation
Yorkshire feed manufacturer I'Anson Brothers is celebrating the
most prestigious corporate accolade in its 108 year history, having
won a 2008 Queen's Award for Enterprise in the Innovation
The award recognises the development of the revolutionary
quick-soaking sugar beet feed Speedi-Beet, which has become a
market leader in the demanding equine feed sector.
The patented process used to produce Speedi-Beet was developed
by I'Anson Brothers and turns sugar beet into a convenient
quick-soak flake, which can absorb up to five times its weight of
water in under 10 minutes. It is one of the most recent innovations
from a company that prides itself on high quality, feedstuffs
supplied to livestock owners.
Speedi-Beet is the only sugar beet feed to be awarded the seal
of approval by the Laminitis Trust, thanks to its low starch and
high fibre content.
The family business is also highly regarded in the equine sector
for producing the British Horse Feeds range of products that as
well as Speedi-Beet, includes Fibre-Beet, Natural Country Cubes and
Natural Country Mix.
The award was presented to Sales Director Will I'Anson at a
Winner's Celebration at the Gladstone Library in Whitehall,
Said Director Will I'Anson: "We are absolutely delighted to
receive the Queen's Award and will be extremely proud to display
the Emblem. It is a significant milestone adding further prestige
to the company as we continue to expand worldwide."
"It is a coveted, independent endorsement of the quality of the
company and a great achievement not just for the I'Anson family,
but for everyone who has contributed towards our success, including
our loyal, hard working employees. It is my genuine pleasure to
unreservedly thank them all."
"The development and promotion of Speedi-Beet has been a real
team effort with everyone from our loyal customer base, own staff,
along with suppliers and marketing professionals, all playing a
part in the product's success."
The Queen's Award Emblem now joins the high profile logos and
awards already displayed on I'Anson literature, adding further
credibility to the company's excellent quality products and focus
on customer service.